LinkedIn is one of the most underrated Social Media platforms ever and yet is one of the most popular websites/apps in the Business Industry.
The following chart shows how LinkedIn has come to have more than 700 million people worldwide within its user database with an estimated 66.8 million active users only in the United States(1).
This can give you a hint on how important is to have a professional and updated LinkedIn profile in the new economy.
A powerful engagement tool
Why don’t we take a look at some facts? (2)
- 53 million people use LinkedIn to search for jobs each week.
- There are 6 people hired every minute on LinkedIn.
- There was a 110% increase in confirmed hires year-over-year in Q2 FY23.
- There are 57M+ companies listed on LinkedIn.
- 73% of buyers are more likely to consider a brand if the salesperson reaches out via LinkedIn.
- There was an increase of 110% in confirmed hires year-over-year in Q2 FY23.
- Remote work searches on LinkedIn tripled after the Covid onset.
And frankly, the list is almost endless. This gives us a hint of how important LinkedIn is in the business environment and with all this overwhelming data, it’s safe to say that we’re n the middle of an expansion in the business environment, and as in every other market, competitiveness, and exposure are keywords.
So, how about learning how to take advantage of it?
How should you establish your profile?
There are critical factors to consider when you’re building up a Linkedin profile(3):
- A glance at your profile. There are a few elements to keep in mind but one of the most important is your title on LinkedIn - That shows people who you are and what you do!
- What do you look like? If you’ve been around Social Media you know some people like to know what someone looks like before adding them to their connections. Make sure you have a professional profile picture to show yourself here though - this is not a dating site, but a professional website.
Professionals attract other professionals(4):
- Talk about yourself. The main goal of LinkedIn is to connect with others. So, let people know about your profession, career path, work experience, skills badges, and all other relevant experiences that might help others get to know you better.
- Engage. Play with the algorithm. Maybe you’ve already heard of it and this is literally the nemesis for every marketer, but to make it simple, this is the website configuration that helps the system show you only content that might be of your interest and it goes back and forth, it helps other find you if you make sure to become relevant. To get a hand on it, you need to:
- React and comment on other people’s posts.
- Write original content and share it with your network.
- Re-post other people’s content and keep the conversations flowing.
- Talk about or start new trends to improve your insights. That way you can make the algorithm work for you.
- Share your thoughts and impressions. Even though LinkedIn is not a Social Media per se, people can still share their thoughts and impressions about almost every particular topic they’re interested in, do the same, and be part of the conversation.
And last but not least, don’t forget to drop a message to your connections once they accept your requests (or you accept theirs). Let them know you care about them and that you hope to build up meaningful connections over time.
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